Wholesale custom jewellery provides a whole array of other benefits to the retailer, but more so in regard to the higher demand for exclusive accessories. A report by 2022 Jewelry Market Insights shows that consumers have increased to 40% who seek customized products, while custom jewelry comprises over 25% of all types of jewelry sold every year. Personalised pieces that one can provide the customer with give companies the avenue to enter this budding market and earn a certain amount of loyal customers. As Sarah Moore, a designer of jewelry herself, pointed out in her 2021 interview, “People are no longer content with mass-produced items; they want pieces that reflect their personality and style.”
Another important reason which adds to the appeal of wholesale custom jewellery is affordability. Bulk buying allows the retailer to capture the wholesale prices, sometimes saving them up to 30% over 500-unit orders. Some companies, such as Wholesale Custom Jewelry, will offer starting prices of around $5 per unit on bulk orders, which can drop even further with higher order volumes. A 2023 study by the Retail Economics Group finds that businesses selling bulk custom jewellery could increase their profit margin by 20% compared to businesses selling non-customized products.
Some of the personalization options of wholesale custom jewellery include engraving, unique materials, and bespoke designs that enable businesses to sell differentiated products in this competitive market. According to the report from the Custom Jewelry Council dated 2020, the reason for 60% of those who ever bought customized jewelry was that they wanted to be able to design their custom piece. Where these kinds of customization options are part of the retailer’s offering, they do tend to yield higher customer satisfaction and repeat purchasing-a customer retention rate as high as a 30% increase, per a survey conducted by the Jewelry Retailers Association.
Apart from personalization, wholesale custom jewelry can also be used to make products that are specific to certain market trends. For instance, in 2022, a collaboration between a well-known fashion brand and a jewelry maker produced a custom collection of rings and necklaces that sold out within days. This event underlined the demand for exclusive, custom-designed pieces in the jewelry market. This way, brands can stay ahead of the trends by collaborating with suppliers who can offer unique designs to fulfill consumer preferences.
The flexibility and adaptability of wholesale custom jewellery also make it ideal for businesses looking to build their brand identity. Retailers can work with suppliers to develop exclusive collections, ensuring their customers have access to unique products that cannot be found elsewhere. A 2021 interview with jewelry industry expert Elizabeth Carter revealed, “Custom jewellery provides businesses with the opportunity to create a signature style and differentiate themselves in an oversaturated market.”
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